Case Studies
From shaping distinct brand voices to developing impactful messaging and thoughtful content strategies, our goal is always the same: to help businesses connect with their audiences through words they can understand and relate to. Explore how we’ve helped these brands stand out with messaging that’s undeniably theirs.
Inspiring Gen Z to Build Lasting Healthcare Careers
Client
Healthcare Career Training
Industry
Brand Voice Development
Website Copy
Email Marketing
Blogging
Scope
As a startup in the healthcare and skilled trade education space, Skilltrade wanted to stand out as a tranformative leader in the field of healthcare training.
With a fresh logo and a clear purpose, Skilltrade needed a clear and impactful mission statement—one that would speak to both prospective students and healthcare organizations looking to partner with them. They also needed a brand voice guide to help them speak to their multiple audiences with relevant and consistent language, along with a thoughtful strategy for nurturing leads and applicants.
But they also needed much more than a freelance copywriter to jump in and throw some words together for a one-time project. They needed a partner to learn the industry, understand the passion behind the organization’s vision, and communicate that to potential students and workforce partners in an engaging way.
After developing a comprehensive brand voice and editorial style guide, we crafted a comprehensive email marketing funnel to inform, educate, and inspire leads, applicants, and enrolled students, as well as on-brand messaging for all the marketing materials used to promote Skilltrade's bold initiatives. The result? A brand story powerful enough to fuel a skilled trade training revolution.
Copy Excerpts
Sharing a Mental Health Group’s Transformative Vision: Setting the Standard for Better Mental Health Care
Client
Mental Health Care
Industry
Brand Message Development
Website Copy
Scope
In partnership with Confetti Consulting, JillSock Creative, and Winston Kennedy.
This premier mental health group set out to transform mental health care with its clinician-centric approach, inspired by trust and collaboration.
In an industry known for its high clinician burnout rates and diminishing levels of trust among patients, Hightop Health set out to inspire top-tier clinicians to join their mission to provide better mental health care. Branded Words partnered with Confetti Consulting to write, design, and develop Hightop Health’s brand story to position them as an innovator in the mental health space.
They needed a delicate messaging framework to communicate the belief that valuing and supporting clinicians ultimately benefits patients by resulting in better outcomes. They needed to reach and inspire multiple audiences, including prospective clinicians, partners, referring providers, and patients. Additionally, it was essential that all messaging about the organization’s treatment offerings, centers of excellence, partnership opportunities, and approach to mental health care be infused with the highest level of empathy, compassion, and understanding.
The project began with a complete visual and conceptual rebrand and included developing every aspect of its brand messaging, including carefully crafting its website copy. The result? A brand message that inspires clinicians and patients to believe that better mental health care is possible.
Copy Excerpts
Empowering a Small But Mighty Creative Agency to Scale Through Collaborative Partnership
Client
Marketing/Creative
Industry
Website Copy
Blogging
SEO Copywriting
Social Media Copywriting
Scope
This small but nimble digital marketing agency was growing fast and needed a reliable partner to help deliver creative and impactful campaigns to a diverse client base.
Like many small agencies, Pivot’s culture thrives on camaraderie and strong coffee; they’ve built a talented and close-knit team that relies heavily on each member’s unique skills and perspective. Despite their size, they deliver work that consistently exceeds expectations and sets new standards for their clients. But as with any lean and talented team, time is often their biggest constraint.
When we first partnered with Pivot, they needed a trusted ally to help with overflow copywriting during busy seasons. We stepped in as an extra set of hands, supporting their team when it mattered most. Over time, our collaboration deepened, evolving from a freelance arrangement into a true partnership. Branded Words became an extension of the Pivot team, seamlessly aligning with their vision and goals.
Together, we’ve built some incredible pieces of content and helped clients across multiple industries reach their intended audiences with language that’s authentic and compelling. We’ve helped them tell brand stories that inspire engagement and drive results. And as our partnership continues, we’re excited to bring even more stories to life—stories that leave a lasting impression.
Copy Excerpts
